If you want to be sure to find the best talent in the market available, there are many advantages going through an executive search firm. Especially for the executive search firm because this is how we pay the salaries and the rent.

Be careful though as barriers of entry to the recruitment industry are low, the title “headhunter” is not protected in most geographies and the market is thus very heterogenous. Anyone can run this business with a phone and business cards and no further investment, even from home. Indeed, I never met anyone who has not made a bad experience with a headhunter.

There are many dos and don’ts when working with us. One which I found little on my research, however, is the question if you should you pay a retainer to an executive search firm or work on a contingency basis.

Let us have a look at the three fee models to work with an executive search firm or recruitment agency:

  1. On a success fee/ contingency basis without exclusivity which means what it says: unless we find a solution for you (=you hire our candidate), you don’t owe the recruiter anything. In addition to that, the recuiter’s competitors work on the same assignment. Commitment from both sides is therefore minimal
  2. On a success fee/ contingency basis with exclusivity: things look slightly better for you and also for us. The exclusively clause shows the commitment from the client and the recruiter that they plan to go to the end with this. If they do and the candidate has signed the work contract, the recruiter has earned his fee
  3. Retained: the client pays in typically three installments or retainers, the first one when he gives the search assignment to the executive search firm, the next one when we present our short-list of candidates/ after XYZ days (both models coexist) and the remainder when the chosen candidate has signed the work contract with you. This form is the normal approach for the search for senior or very complex profiles as they may require in-depth, tailor-made work from the executive search firm or, on the other hand, are confidential as the current person in the job is not aware s/he will be replaced or it is a job creation the team is not (yet) supposed to know

What is the impact of these three distinct fee models – for YOU as a hiring Manager?

Whenever two parties make a deal, the decision will be based on one of the four buying signals which are 1) quality (Mercedes or Skoda?), 2) service (five or two star hotel?), 3) speed of execution (a book at my local bookstore now or 10% cheaper on the internet but only in two days) and 4) price (I have no example for you and a client who chooses his/ her search firm based on price only is a sad, sad story…).

How do these four points link to the fee structure of an retained search firm? Let’s have a second look at the three fee models and bring them together with the buying signals here above:

  1. Success fee/ contingency basis without exclusivity: this is also called “you eat what you kill” meaning that the recruiter does not earn one buck before the candidate has signed a work contract with the hiring company. Furthermore, external competitors, internal candidates, a strategy change/ hiring freeze or else as well as unsolicited applications might get in the way. Time is the biggest enemy of the recruiter and the most important criteria for him will be speed as there are too many unforeseen circumstances that could spoil the deal. Though high speed can be a good thing, quality and service will be compromised if you choose this way to work with a recruiter. The recruiter knows that he probably won’t “make the placement” anyway as the “fill-ratio” for this model is 20%. As a client, you will therefore get the candidates who are known to the recruiter NOW, not the best ones in the market that must be properly headhunted
  2. Success fee/ contingency basis with exclusivity: The recruiter has eliminated one of the potential “killers of the deal”: her/ his competitors. The commitment from both sides is higher and the recruiter can have realistic hopes to earn his fee. He is, however, not immune against internal candidates, a strategy change/ hiring freeze or else as well as unsolicited applications. Speed will still win over quality or service: a candidate who is second best but presented today is still better than a potential A candidate we will only meet next week. Fill-ratio is approx. 80% if you work with a professional, ethical recruiter who understands his job
  3. Retained search fee: This form of partnership offers the highest commitment from both sides. An executive search Consultant who works on a retained basis is paid one part of his fee upfront and has secured his running costs. Whether he presents his short-list today or in two weeks will not be the criteria to include or exclude candidates. Quality and service will be the most important points and neither one will be compromised for speed. As a client, you will normally get access to a broader pool of candidates as we will not only consider “CVs in the database” or applications from candidates very actively looking (which is not always the best moment to change, see my article on Forbes “The Five Phases Of The Job Life Cycle”). We as headhunters will build a cartography of target companies we have defined together and approach these in a systematical and structured way. As a consequence, many of our candidates are exclusively listed with us, not actively on job search and you could never meet them without us. Our fill-ratio can be up 90% if nothing unforeseen happens when we have been retained (well, Russell Reynolds say “60-80%”. Here at Apollo we are indeed at 90+%…)


Thanks for reading to the end and yes, this was a commercial pitch in a way. But I also wrote it to explain that what may seem good to a customer at first sight (=”take no risk and do not pay anything upfront”) will not ensure that you get access to the best talent available. On the contrary, you even run the risk of having a mediocre staff structure mid-term. And you need top talent to achieve your goals this year, or not?

Ask yourself which of the four buying signals quality, service, speed or price will be the one you build your future team on and decide yourself. And if you opt for the first three, we are here for you for your strategic recruitments in France and Germany run by Apollo and in the world through the Kennedy Executive Search network!